Social Media Myth

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Social Media is Free!

There are numerous people out there who will initially state "oh social media is free" when discussing social media sites. I am here to tell you what to consider if you think social media is 100% free. There are a few things to consider if you or your company are deciding to implement social media use. To start, social media is not free.

Free to Start

Initially, it is free for your company to create a social media account and page, which is great! The expense starts with the cost to maintain these sites you have now created under your company's name. If you do not maintain and update your sites it reflects poorly on the company's image. Your social media sites will not update themselves, and someone will need to take the time to focus their work efforts towards maintaining the sites. There are posts and important interactions with consumers and other brands to be made. When your social sites are just started, it takes a lot of time to build relationships and gain awareness. Social media never has a turn off point, meaning it is a 24/7 job. 

Company Wide Job 

In my Social Media Marketing class, we also discussed how social media is not just the job of the marketing department. Successful social media takes the entire company's push. All employees should be showing support for their company and products. Re-tweeting and sharing posts will show employee loyalty but also spread awareness faster. 

Paid Promotion

In order to have promoted tweets or promoted Facebook posts, a company has to pay. These services increase the reach of your chosen posts and will provide analytic information. Using these posts are also a good way to see how well your social media tactics are working. Knowing your target audience is very important when creating these posts. For example, using a boosted post on Facebook allows you to choose who you are reaching. If you are interested in seeing more on how promoted posts work, check out the link below.

https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xpa1/t39.2365-6/851565_325469517585050_1513534755_n.pdf