Importance
At this point in the marketing world, technology and the major increase of social media in our lives plays a crucial role in every company. Social media is key for your business, product, or service. It plays a role in a variety of ways such as brand awareness, "human to human" contact for your company, and it can build your reputation.
How would I know?
During my internship at Zco Corporation this past summer, I furthered my knowledge of just how important of a role social media plays. Social media is truly beneficial for new companies or products. At Zco, I worked with the marketing team on their social media management for clients in which they built applications. I learned a person can spend all sorts of money on creating the newest product or app, but without properly spreading the word and benefits of your app, how is your audience going to know? Creating Facebook, Twitter, Instagram or other social media sites can greatly aid in marketing your product.
Numerous companies ranging in sizes are realizing and rightfully taking advantage of the use of social media. Big companies such as Target and small town ice cream stands such as Doc Davis Ice Cream (from my small hometown of Pepperell, MA) are utilizing Facebook. Social media is not out of reach for small businesses, so why wouldn't one "invest" in social media? It appears to be a silly question to me.
Patience pays off
It takes time to build awareness and create your reputation, but this is expected with all advertising. I witnessed and agree that when a company/product is just starting out on social media and is new to the public, it is beneficial to use promoted tweets or posts when using Facebook and Twitter. What good is a post/tweet which no one sees? You have to build your audience and keep up with your content to achieve social media success.
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